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Md Mostakim Hossain
Aug 01, 2022
In Wellness Forum
Except, well… it's not. Not for everyone, at least. In HubSpot's Science of Email report, they looked at the impact of the day of the week on email open rates. For all but the largest lists, Tuesday was actually the worst day to send marketing emails! I feel like those Tuesday emails get lost in the noise of those other email marketers who diligently obey best practices. Advertising Continue reading below In fact, Thursdays, Fridays and even weekends outperformed the rest of the week. Ultimately, every listing is different and you'll have to test for yourself. But don't get caught in the Tuesday trap. 2. You can only send a particular email once You spend hours writing a marketing email that you hope will help your business. It's clear, punchy, and will bring a ton of value to your readers. You need to get this email in front fax list of them. And so you send the email, and get about a 30% open rate. While it's great that 30% of your list saw the email you worked hard on, it means 70% of your list never got to read it. Missed opportunity, right? Not necessarily. I love this tactic shared by SumoMe founder Noah Kagan (and taught to him by EasyBib's Neal Taparia), to get more mileage from every email you send: Step 1. Take the SAME email you sent and CHANGE the subject line to something new Step 2. Email it a week later JUST TO YOUR UNOPENED Simple, but incredibly useful. We tested the same strategy at Groove and found results ranging from 5% to 40% more email opens. 3. Keep your marketing emails short Have you heard people say poetically how email is an abbreviated medium of communication! I know I have. But it is not that simple. The truth is that it all depends. When I read Joanna Wiebe's great advice on landing page copy, I gave a thumbs up (yes, it sounded ridiculous, and yes, it made me pleasure to work from home with no one around): Like everything, the length of your page depends on your visitors and prospects. It's not about into it. And it's not about copying Crazy Egg, Flow, Groove, Dropbox, Uber or any other site! You can apply this same framework to email marketing. What do your visitors and prospects care about? And how much are they willing to read about it? Advertising Continue reading below Close.io tested emails of varying lengths as part of a drip marketing campaign, and one generated more free trial signups than any other.
Picking a page length or style in a hat and just inserting your messages content media
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Md Mostakim Hossain

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