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Md Mostakim Hossain
Jun 29, 2022
In Wellness Forum
This will allow you to raise your bids whenever Black Friday shoppers search for keywords included in those ad groups. 3. Raise bids for people who have completed a micro conversion but haven't made a purchase yet This is a list that I have found particularly useful for clients who have set up micro conversions in Google Analytics. Micro-conversions are categorized as activities that website visitors engage in before making a purchase. For example, activities such as signing up for an email newsletter, creating an account, or downloading a PDF would all be classified as micro conversions. This tactic will allow you to raise bids for users who have already achieved a micro goal on your website each time they search hair masking service for keywords you are targeting. For example, Mercedes could raise its bids for users who have already interacted with their financial calculator (micro objective), but have not yet filled out a contact form to request a dealer appointment (macro objective). Creating this audience list is relatively simple. In the Audience List > Terms section of the GA admin, filter the users and set the macro goals achievements to zero and the micro goals to at least one as shown in the screenshot below: micro vs macro conversions Again, I would suggest applying this to existing ad groups as a bidding strategy only in Google AdWords. Advertising Continue reading below 4. Target people who spend more than your average order value This remarketing list will allow you to adjust bids for users who have generated high conversion value for you in the past and could help you avoid losing customers to your paying competitors. For example, online food retailers could identify shoppers who spend more than their average order value in their monthly or weekly store. They could use RLSAs to increase bids from users searching for generic terms such as “buy groceries online” or set up a campaign to target and bid on competitor terms whenever users list perform a search.
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Md Mostakim Hossain

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